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The Proclame blog

What to post, how often, and how to stop social media eating your week. Written for people running a business, not a marketing department.

How to Wind Down a Seasonal Business Without Going Quiet

The end of your busy season is not the time to stop posting. Here's how to keep showing up when things slow down.

September 28, 2026 · 4 min read

What Facebook's Algorithm Actually Does With Your Small Business Posts

Facebook shows your posts to far fewer people than you'd expect. Here's what's actually happening and what you can do about it.

September 28, 2026 · 4 min read

How to Write a Google Business Profile Bio That Actually Does Something

Most Google Business bios say nothing useful. Here's how to write one that tells customers exactly why they should choose you.

September 28, 2026 · 4 min read

How to Handle a Bad Review in Public Without Making It Worse

A bad review is public. So is your reply. Here's how to respond in a way that actually helps your business.

September 20, 2026 · 4 min read

How often should a small business post on social media?

Three times a week, every week, beats seven times once. Here's why consistency wins, what each platform rewards, and what to post when nothing is happening.

September 19, 2026 · 3 min read